EMBR
Market:
California & Massachusetts
Results:
Learning
Your backstage pass to dispensary growth.
Playbooks
Your cheat sheet to becoming the local favorite.
Whether running campaigns yourself or ensuring your agency is spending smart, this Learning Center gives you the compliant strategies, playbooks, and checklists to turn ad spend into real customers.
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LATEST GUIDE
The perfect playbook for running compliant, high-performing campaigns that bring customers through your doors. Learn to feign platform restrictions, address state-by-state regulations, and hurdle ad approvals, all while driving higher ROI.
Read Full Guide
1
Get the Basics Right, Spend Smarter
2
Pick the Right Channels, Avoid the Landmines
3
Craft Ads That Convert Without Crossing the Line
4
Prove ROI. Scale What Works.
5
Where the Big Campaign Wins Happen
WE GOT ANSWERS
Any paid promotion of your dispensary — from display ads to programmatic campaigns — that’s built to attract customers while staying within platform and legal rules.
The clicks can come fast. Consistent sales usually show up after 2–3 months of testing, refining, and scaling what works.
One wrong word or image can pull your ads, shut down accounts, or waste money. Compliance keeps your campaigns running and your brand safe.
The right channel, the right audience, compliant creative, a high-converting landing page, and ongoing optimization. Miss just one, and the results can suffer.
Click-through rate (CTR), cost per click (CPC), cost per order (CPO), return on ad spend (ROAS), and Marketing Efficiency Ratio (MER) tell you if your money is buying growth.
Organic is essential, but paid ads amplify your reach, speed up customer acquisition, and put you in front of buyers your organic strategy might miss. It pays to do both.
Start improving your dispensary’s ad performance today:
Expertise Note: Our guides are crafted by our Cannabis Advertising Agency specialists with extensive hands-on experience running compliant campaigns in regulated markets. The strategies you use work within the unique constraints of cannabis marketing.
