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Paid cannabis ads without the panic

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EMBR

Market:

California & Massachusetts

Results:

  • Now shows up in top 3 local search results (across 4 locations)
  • Website traffic up 224%
  • Doubled customer engagement
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EMBR

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Dispensary KPI Reports

Actionable KPIs from proven industry benchmarks.

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Dispensary KPI Report

Last Updated: November 2024 | Data Source: BNCHMRK Dataset

Below we have compiled a complete list of our cannabis retail benchmark reports and updates, along with links to detailed resources for dispensary operators who want to understand each metric in depth.

Our proprietary dataset combines real performance metrics from single-store operations to multi-state organizations, giving you actionable insights to drive growth and operational excellence.

Keep reading if you'd like to improve your dispensary's performance with comprehensive benchmarking data from across the cannabis retail industry

What are BNCHMRK Reports?

BNCHMRK reports are comprehensive analyses of cannabis retail performance data, providing dispensaries with industry benchmarks and actionable insights.

Our system aggregates data from across the industry to deliver the most accurate performance metrics and trends.

The result? Data you can act on.

How to Use These Reports

Step 1: Assess Your Current Performance

Start by measuring your performance across each key metric. Use our [Free Performance Calculator] to get your baseline metrics.

Step 2: Compare Against Benchmarks

Compare your numbers against both industry averages and top performer metrics to identify areas for improvement.

Step 3: Create Action Plans

Develop specific strategies to improve underperforming areas. Access our detailed improvement guides for each metric:

What's Inside Each Report

  • Current industry benchmarks across 9, key marketing KPIs
  • Market-specific insights from 9 states (and growing)
  • Actionable strategies for improvement
  • Expert analysis and recommendations

Want to dive deeper? Check out our detailed KPI guides:

Store-Level

Marketing Efficiency Ratio (MER) →Acquisition Marketing Efficiency Ratio (aMER) →

Order Level

Cost Per Order (CPO) →Customer Return Rate →

Loyalty & Retention

Customer Review Rate →New Customer Review Rate →Loyalty Program Opt-In Rate →New Customer Loyalty Opt-In →Marketing Opt-In Rate →

All Reports & Updates

July 2025 BNCHMRK Dispensary KPI Report

July marks our 11th installment for the Monthly BNCHMRK Performance Report.

Read The Report

June 2025 BNCHMRK Dispensary KPI Report

June marks our tenth installment for the Monthly BNCHMRK Performance Report.

Read The Report

May 2025 BNCHMRK Dispensary KPI Report

May marks our ninth installment for the Monthly BNCHMRK Performance Report.

Read The Report

April 2025 BNCHMRK Dispensary KPI Report

April marks our eighth installment for the Monthly BNCHMRK Performance Report.

Read The Report

March 2025 BNCHMRK Dispensary KPI Report

March marks our seventh installment for the Monthly BNCHMRK Performance Report.

Read The Report

February 2025 BNCHMRK Dispensary KPI Report

February marks our sixth installment for the Monthly BNCHMRK Performance Report.

Read The Report

January 2025 BNCHMRK Dispensary KPI Report

January marks our fifth installment for the Monthly BNCHMRK Performance Report.

Read The Report

December 2024 BNCHMRK Dispensary KPI Report

December marks our fourth installment for the Monthly BNCHMRK Performance Report.

Read The Report

November 2024 BNCHMRK Dispensary KPI Report

November marks our third installment for the Monthly BNCHMRK Performance Report.

Read The Report

October 2024 BNCHMRK Dispensary KPI Report

October marks our second installment for the Monthly BNCHMRK Performance Report.

Read The Report

September 2024 BNCHMRK Dispensary KPI Report

September marks our initial launch for the Monthly BNCHMRK Performance Report.

Read The Report

About Our Data

Our benchmarks are compiled from actual performance data across a growing list of dispensaries nationwide. We update our metrics monthly and provide quarterly trend analysis to ensure you're working with the most current industry standards.

Data Sources:

  • 9 state markets
  • 12 months of historical data
  • 9 key performance indicators