EMBR
Market:
California & Massachusetts
Results:
Learning
Your backstage pass to dispensary growth.
Playbooks
Your cheat sheet to becoming the local favorite.
Higher engagement from search to site demonstrated significantly improved relevance of Positive Energy's digital presence, driving more qualified traffic to their website.
Doubled visitors from search engines to Positive Energy's website, expanding their digital reach and connecting with more potential customers before they even arrived in Ocean City.
Complete improvement in search visibility positioned Positive Energy as the dominant cannabis resource for Ocean City visitors and locals, securing their place as the go-to dispensary in this beach town market.
Overview
Positive Energy Dispensary operates in Ocean City's seasonal cannabis market, serving both medical patients and adult-use customers. As the first dispensary in the area, they needed to strengthen their online presence to maintain their competitive edge in this beach town market and maximize their market share during peak tourism periods.
Challenge
Operating in Ocean City's seasonal cannabis market, Positive Energy faced the challenge of building a wellness-focused dispensary that appealed to both traditional cannabis users and tourists alike. They needed a way to educate their community, enhance their online visibility, and streamline access to products—all while staying compliant in a competitive market that experiences dramatic seasonal fluctuations.
Approach
Our strategy targeted the unique demands of a tourist-driven cannabis market through specialized digital assets. We built location-specific pages targeting visitors searching for Ocean City cannabis options, created dual-purpose content serving both medical patients and recreational users, and developed an innovative effect-based navigation system that helped customers find products by desired outcomes rather than complex cannabis terminology.
