EMBR
Market:
California & Massachusetts
Results:
Learning
Your backstage pass to dispensary growth.
Playbooks
Your cheat sheet to becoming the local favorite.
Pioneered innovative shopping experience organizing products by desired effects rather than traditional categories, enhancing customer journey.
Google My Business profiles interactions increased by 0ver 20% within 30 days of launch
Google My Business profiles increased by over 25% within 30 days of launch
Overview
Green Canopy sought to redefine the cannabis retail experience in Lakeland Shores, Minnesota by creating a wellness-focused dispensary that bridged traditional retail with innovative service models. The vision required developing a digital presence that could showcase their unique product categories while maintaining their community-focused ethos.
Challenge
In Minnesota's emerging cannabis market, Green Canopy faced the unique challenge of creating a wellness-focused dispensary experience that could serve both traditional cannabis consumers and those seeking alternative natural remedies. This required reimagining how a dispensary could present its products, educate its community, and provide convenient access while maintaining compliance in a new market.
Approach
We developed a solution that brought Green Canopy's wellness-focused philosophy to life in the digital space. By creating an effect-based navigation system, we helped customers find products based on their desired outcomes rather than traditional categories. The platform seamlessly integrated their innovative drive-through service while maintaining the educational and community aspects core to their brand.
