EMBR
Market:
California & Massachusetts
Results:
Learning
Your backstage pass to dispensary growth.
Playbooks
Your cheat sheet to becoming the local favorite.
Successfully launched separate yet connected medical and recreational shopping experiences, maintaining compliance while sharing a unified retail presence.
Google My Business profile visibility increased by over 30% within 30 days of launch.
Google My Business profiles interactions increased by over 20% within 30 days of launch.
Overview
Main Street Cannabis sought to redefine the neighborhood dispensary experience in Columbus, combining upscale aesthetics with personalized service. They needed a digital presence that could serve both medical and recreational customers while maintaining the warmth of a local establishment. Their vision required seamless integration between modern e-commerce capabilities and the personal touch that makes neighborhood shopping special.
Challenge
In the diverse Columbus cannabis market, Main Street Cannabis faced a unique balancing act. While the market demanded sophisticated digital tools for both medical and recreational consumers, the dispensary needed to maintain its neighborhood charm and accessibility. The challenge extended beyond typical e-commerce concerns - they needed to create distinction in a dual-market environment while building a cohesive brand experience across all touch points.
Approach
We developed a solution that brought Main Street Cannabis's neighborhood-first philosophy into the digital age. By creating distinct yet connected shopping paths for medical and recreational customers, we ensured each audience received tailored experiences while maintaining brand consistency.
