EMBR
Market:
California & Massachusetts
Results:
Learning
Your backstage pass to dispensary growth.
Playbooks
Your cheat sheet to becoming the local favorite.
Fyre Ants saw an increase of 34% in organic traffic over the course of 2023.
Google My Business profile interactions increased over 100% in profile 2023.
Google My Business profiles saw a 3.6x increase in profile visibility by the end of 2023.
Overview
Fyre Ants Dispensaries needed to differentiate in the competitive cannabis landscape. With our expertise in local SEO, tailored content marketing, and profile management, we carved out a niche for them, creating ripples in the local market and elevating their brand above the noise.
Challenge
The cannabis sector often grapples with a unique set of advertising challenges due to ever-changing regulations. Fyre Ants recognized this and approached us with a clear vision: to strengthen their presence in local search results for their dispensaries.
Approach
We combined in-store experiences with a solid online presence, channeling customer feedback into positive online reviews and refining their listings for better local search visibility. We focused on keyword accuracy, consistent business descriptions, and a tailored, location-based SEO strategy. This approach capitalized on the unique characteristics of each area Fyre Ants served, significantly growing their online footprint in the service areas that mattered most.
