Fyre Ants Dispensary SEO Case Study

Results

+34% Organic Sessions

Fyre Ants saw an increase of 34% in organic traffic over the course of 2023.

100+% Profile Interactions

Google My Business profile interactions increased over 100% in profile 2023.

3.6x Profile Visibility

Google My Business profiles saw a 3.6x increase in profile visibility by the end of 2023.

Overview

Cornering the Local Cannabis Market

Fyre Ants Dispensaries needed to differentiate in the competitive cannabis landscape. With our expertise in local SEO, tailored content marketing, and profile management, we carved out a niche for them, creating ripples in the local market and elevating their brand above the noise.

Elegant interior view of Fyre Ants dispensary with display cases and a well-lit shopping area.

Interior of Fyre Ants dispensary highlighting the product display counters and branding elements.

Challenge

Confronting a Canvas of Commonality

The cannabis sector often grapples with a unique set of advertising challenges due to ever-changing regulations. Fyre Ants recognized this and approached us with a clear vision: to strengthen their presence in local search results for their dispensaries.

Mobile screen showing Google search results for Fyre Ants dispensary, emphasizing local search optimization.

Google Maps view pinpointing the Fyre Ants dispensary location, demonstrating effective local SEO.

Snippet of a map showing directions to Fyre Ants dispensary in Easthampton.

Approach

Creating a Local Edge

We combined in-store experiences with a solid online presence, channeling customer feedback into positive online reviews and refining their listings for better local search visibility. We focused on keyword accuracy, consistent business descriptions, and a tailored, location-based SEO strategy. This approach capitalized on the unique characteristics of each area Fyre Ants served, significantly growing their online footprint in the service areas that mattered most.