All three EMBR locations achieved the coveted Image Map Pack for dispensary-related searches.
EMBR saw an increase of over 224% in organic sessions, to an average of 24,000 monthly visits over the past 12 months across its locations.
Google My Business profiles experienced by over 100% across all locations.
Overview
EMBR Dispensaries set their sights on becoming a local favorite. Together, we crafted an airtight strategy encompassing local SEO, data-driven content, and reputation management. The result? An unparalleled local presence that made EMBR the talk of the town.
Challenge
The cannabis industry faces a shifting legal landscape and has fewer options to advertise and increase awareness than other industries. EMBR Dispensaries came to us with the desire to dominate local searches across dispensary locations nationwide.
Approach
We boosted local search visibility by refining listings and directories with relevant keywords and uniform business descriptions. We streamlined existing profiles to eliminate discrepancies and enhance user engagement. A targeted location-specific SEO strategy was deployed, utilizing location-based keywords to increase search relevancy within EMBR's service areas.
