PLAYBOOK
Turn Your Email List into Your Most Reliable Revenue Stream
by Eric Allred
Email marketing gives you a direct line to your most valuable customers from the first opening to the final purchase. This guide cuts through the complexity of cannabis marketing restrictions, giving you proven strategies to grow your business and hit "Send" with confidence.
01
Your email list is more than just contacts—it's your insurance policy against changing regulations and marketing restrictions. Learn how successful dispensaries build engaged lists that drive consistent sales.
02
Master compliant list-building strategies that work. We'll show you how leading dispensaries turn everyday customer interactions into valuable marketing opportunities.
03
Create email campaigns that people want to read. Discover the proven frameworks that transform promotional messages into valuable customer relationships.
04
Design email flows that guide customers naturally from inbox to in-store. Learn how to craft messages that educate, engage, and excite while staying within regulations.
05
Choose the right tools and tracking to power your email program. We'll help you select platforms that make marketing manageable without creating technical headaches.
06
Get a 30-day plan to launch or improve your email marketing program. Follow our field-tested process to build a marketing engine that runs like clockwork.
Whether you're just starting with email or looking to improve your existing program, this playbook gives you the strategies and tools to create campaigns your customers will love.
PLAYBOOK
Join leading dispensaries using these strategies to grow their business.
Talk with one of our Growth Experts to close the gap between where you are and where you want to be.
