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Cannabis Email Marketing Learning Lab

Transform your dispensary's customer relationships with proven email strategies that build your most valuable asset.

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LATEST GUIDE

The 2025 Cannabis Email Marketing Playbook

Discover battle-tested strategies to boost your dispensary's email performance and attract repeat customers. Learn how successful cannabis retailers are growing their revenue while complying with industry regulations.

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Learning Topics

1

Email Marketing SEO Fundamentals

Master the Basics of Email for Your Cannabis Business

Core Concepts

Why Should Dispensaries Use Email Marketing?Building an Email & SMS List for Cannabis DispensariesHow to Personalize Cannabis Email MarketingHow to Write Cannabis Email Subject Lines That Customers Open

2

Technical Setup & Automation

Build a Strong Foundation for Email Success

Essential Implementation

Choosing a Cannabis-Friendly CRMUnlock Your Dispensary's CRM Potential with Alpine IQUnlock Your Dispensary's CRM Potential with SpringbigSetting Up Automated Email Flows for Your Cannabis Dispensary

3

Content & Campaigns

Engage Your Local Market

Campaign Strategy

Keep Your Cannabis Marketing Emails Out of Spam (Every TimeHow to Segment Your Dispensary CustomerProfit with Dispensary Loyalty Marketing Best PracticeEmailing Your Cannabis Customers Without Annoying The

4

Analytics & Performance

Measure Your Success

Performance Tracking

Optimizing Email Open Rates & Click-Through RatesHow to Clean Your Cannabis Email Marketing ListCannabis Email Marketing Metrics to Improve ROI & EngagementWATCH: Measuring Dispensary Loyalty Program Performance

5

Advanced Topics

Scale Your Success

Growth Strategies

Cannabis Email Marketing Deliverability to Improve Inbox RatesCannabis Dispensary Marketing: Email or SMS? How to ChooseMaster Cannabis Email Automation & Segmentation with Alpine IQ

WE GOT ANSWERS

Cannabis Email Marketing Questions

Yes, email marketing is one of the most effective and compliant channels available to cannabis businesses. It allows direct communication with your audience, bypassing restrictions on paid advertising platforms. When executed properly, email marketing can drive traffic to your website, promote products, and build customer loyalty.

Several platforms are known to support cannabis businesses, including:

  • Springbig: Offers a comprehensive suite tailored for cannabis retailers, featuring customizable templates, advanced segmentation, and compliance-focused tools to enhance customer engagement.
  • Happy Cabbage: Utilizes machine learning to optimize email and SMS campaigns, providing predictive audience segmentation and real-time analytics to boost dispensary sales.
  • Klaviyo: Provides robust automation and segmentation features, allowing cannabis businesses to deliver personalized email campaigns that drive customer retention.
  • MailerLite: Known for its user-friendly interface and cannabis-friendly policies, it offers customizable templates and automation tools suitable for dispensaries.
  • Moosend: Delivers automation and segmentation capabilities, enabling cannabis marketers to create targeted email campaigns easily.
  • Flodesk offers aesthetically pleasing templates and supports cannabis content, making it ideal for brands focusing on visual appeal.
  • Alpine IQ: Specifically designed for cannabis businesses, it provides integrated marketing solutions, including loyalty programs and customer analytics.

To build a quality email list:

  • In-Store Sign-Ups: Encourage customers to subscribe at the point of sale.
  • Website Forms: Include sign-up forms on your website and offer incentives like discounts.
  • Events and Promotions: Collect emails during events or special promotions.
  • Loyalty Programs: Integrate email sign-ups with your loyalty program enrollment.

Personalization can be achieved through:

  • Segmentation: Group subscribers based on preferences, purchase history, or demographics.
  • Dynamic Content: Tailor content within emails to match subscriber interests.
  • Behavioral Triggers: Send emails based on subscriber actions, like abandoned carts or past purchases.

Avoid these pitfalls:​

  • Non-Compliant Content: Ensure all content adheres to legal standards and platform policies.
  • Overloading Subscribers: Too many emails can lead to unsubscribes.
  • Neglecting Mobile Optimization: Design emails that are mobile-friendly.
  • Ignoring Analytics: Regularly review performance metrics to refine your strategy.

Key performance indicators (KPIs) include:

  • Open Rate: Percentage of recipients who open your email.
  • Click-Through Rate (CTR): Percentage of those who click on links within the email.
  • Conversion Rate: Percentage of those who complete a desired action, like purchasing.
  • Unsubscribe Rate: Percentage who opt out of your emails.
  • Bounce Rate: Percentage of emails not delivered successfully.

Absolutely. Email marketing can complement other channels like social media, SMS marketing, and in-store promotions. Ensure consistent messaging across all platforms to reinforce your brand and engage customers effectively.

Take Action

Start improving your dispensary's search presence today:

  1. Download our complete Cannabis Email Market Playbook
  2. Schedule a free strategy consultation
  3. Explore our learning center resources
Book Your Free Strategy Session

Expertise Note: Our guides are crafted by our Dispensary Email Marketing Agency's Specialists with extensive experience in the cannabis industry to ensure you get proven strategies that work within the unique constraints of cannabis marketing.