Solve your hardest cannabis marketing
problems with a proven partner.
The Cannabis Marketing Agency for Wisconsin Dispensaries




SOLUTIONS
Our Dispensary Marketing Services
Comprehensive cannabis marketing services developed to help Wisconsin dispensary owners grow your business.
FUEL CUSTOMER GROWTH
Paid Advertising
Paid marketing often misses the mark for cannabis retailers. We help dispensaries target and acquire their ideal customers.
Increased brand visibility in competitive markets
Higher quality traffic and leads
Improved ROI on ad spend




DRIVE REPEAT PURCHASES
Cannabis Email Marketing
Wisconsin dispensaries often underutilize their most valuable asset, their email list. We help dispensaries maximize revenue from their email subscribers with cannabis email and segmentation.
Higher engagement rates and customer retention
Increased average order value
Boost in customer lifetime value
DOMINATE LOCAL SEARCHES
Cannabis SEO
Most dispensaries struggle to rank locally. We help dispensaries from Milwaukee to Wisconsin climb to the top of local search results with proven, relevant strategies.
Improved visibility in local search results
Increased foot traffic to your physical locations
Enhanced online-to-offline customer journey




TRANSFORM DIGITAL PRESENCE
Dispensary Website Design
Dispensaries often fail to convert online visitors into in-store customers. We help dispensaries turn website visits into in-store sales.
Higher conversion rates from web visitors to customers
Improved user experience and brand perception
Seamless integration with your other marketing efforts
WORK WITH CAA
Lead Your Local Market
We limit our partnerships to a handful of dispensaries to avoid conflicts and ensure you lead your local market.
GET STARTEDNEWS & REGULATIONS
Wisconsin Cannabis Market Updates
Stay informed on the latest cannabis regulation updates in Wisconsin.

Indigenous Groups Launch Wisconsin Medical Cannabis Campaign
The Daily Cardinal | Sep 4, 2024
The Indigenous Cannabis Industry Association (ICIA) and the Wisconsin Tribal Task Force on Cannabis have launched the "Wisconsin Wellness" campaign to advocate for the legalization of medical cannabis in Wisconsin. This initiative aims to address the lack of medical cannabis legislation in the state, highlighting the health benefits and the need for regulated access to medical marijuana.
Read More
Wisconsin's Cannabis Market Grows Amid Regulatory Uncertainty
The Minnesota Star Tribune | Oct 15, 2024
While Minnesota's cannabis industry wades through regulations, Wisconsin's accelerates without many. A greater diversity of THC products is available for sale in Wisconsin, including some highly potent items.
Read More
Delta-8's Impact on Wisconsin's Marijuana Debate
Wisconsin Public Radio | Jun 17, 2024
Delta-8 THC products, derived from hemp, have surged in popularity in Wisconsin, existing in a legal "gray zone" due to the 2018 Farm Bill's legalization of hemp. While some consumers embrace these alternatives, concerns about their safety and regulation persist, prompting legislative discussions on potential bans and the future of cannabis legalization in the state.
Read More


STAY COMPLIANT
Marketing Your Wisconsin Dispensary
In Wisconsin, the Department of Agriculture, Trade and Consumer Protection (DATCP) previously managed the hemp program. However, starting January 1, 2022, hemp growers transitioned to the U.S. Department of Agriculture (USDA) for licensing and oversight. Consequently, DATCP no longer issues hemp grower licenses.
WISCONSIN DATCP
Despite this transition, DATCP continues to enforce regulations concerning the sale and labeling of hemp products within the state. Businesses marketing hemp-derived products in Wisconsin must adhere to the following guidelines:
Given the evolving nature of hemp regulations, it is advisable for businesses to consult with legal professionals to ensure full compliance with all applicable laws and regulations.
Based on our BNCHMRK data top-performing dispensaries excel by building robust loyalty programs, with dataset averages showing a 55% opt-in rate for new customers. Success comes from maintaining high customer review rates above 4% for new customers, while achieving a 65% marketing opt-in rate through personalized communications. Creating distinctive brand positioning and optimizing customer experience are crucial differentiators in the market.
Under Wisconsin law, Delta-8 THC products derived from hemp are legal to sell as long as they contain less than 0.3% Delta-9 THC by dry weight, in accordance with the 2018 Federal Farm Bill. However, all hemp-derived products must come from licensed hemp growers and processors registered with the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP). Retailers must maintain proper documentation showing the products' hemp origin and Delta-9 THC content. While Wisconsin does not currently have specific licensing requirements for Delta-8 retailers, products must include clear labeling with contents and warnings. Local municipalities may have additional restrictions on sales. All products must undergo testing to verify THC content and ensure they are free from contaminants.
Our BNCHMRK data reveals successful dispensaries achieve a 56.9 average marketing efficiency ratio (MER) and maintain a $1.15 average cost per order (CPO). With an impressive 82% customer return rate, these results come from combining strategic local dispensary SEO optimization with targeted cannabis email marketing campaigns that drive consistent traffic growth.
Look for an agency with proven cannabis industry experience, knowledge of the Wisconsin market, and a comprehensive dispensary marketing services. Check out our client results to see how we've helped dispensaries across the country to corner their market share through data-driven dispensary marketing.
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hello@thecannabisadagency.com