CAA Logo

Solve your hardest cannabis marketing
problems with a proven partner.

The Cannabis Marketing Agency for Wisconsin Dispensaries

Leaf Logo
Dispensary marketing servicesDispensary marketing servicesDispensary marketing services

SOLUTIONS

Our Dispensary Marketing Services

Comprehensive cannabis marketing services developed to help Wisconsin dispensary owners grow your business.

FUEL CUSTOMER GROWTH

Paid Advertising

Paid marketing often misses the mark for cannabis retailers. We help dispensaries target and acquire their ideal customers.

Increased brand visibility in competitive markets

Higher quality traffic and leads

Improved ROI on ad spend

See Service
Paid advertisingPaid advertising

Paid advertisingPaid advertising

DRIVE REPEAT PURCHASES

Cannabis Email Marketing

Wisconsin dispensaries often underutilize their most valuable asset, their email list. We help dispensaries maximize revenue from their email subscribers with cannabis email and segmentation.

Higher engagement rates and customer retention

Increased average order value

Boost in customer lifetime value

See Service

DOMINATE LOCAL SEARCHES

Cannabis SEO

Most dispensaries struggle to rank locally. We help dispensaries from Milwaukee to Wisconsin climb to the top of local search results with proven, relevant strategies.

Improved visibility in local search results

Increased foot traffic to your physical locations

Enhanced online-to-offline customer journey

See Service
Paid advertisingPaid advertising

Paid advertisingPaid advertising

TRANSFORM DIGITAL PRESENCE

Dispensary Website Design

Dispensaries often fail to convert online visitors into in-store customers. We help dispensaries turn website visits into in-store sales.

Higher conversion rates from web visitors to customers

Improved user experience and brand perception

Seamless integration with your other marketing efforts

See Service

WORK WITH CAA

Lead Your Local Market

We limit our partnerships to a handful of dispensaries to avoid conflicts and ensure you lead your local market.

GET STARTED

NEWS & REGULATIONS

Wisconsin Cannabis Market Updates

Stay informed on the latest cannabis regulation updates in Wisconsin.

The Daily Cardinal

Indigenous Groups Launch Wisconsin Medical Cannabis Campaign

The Daily Cardinal | Sep 4, 2024

The Indigenous Cannabis Industry Association (ICIA) and the Wisconsin Tribal Task Force on Cannabis have launched the "Wisconsin Wellness" campaign to advocate for the legalization of medical cannabis in Wisconsin. This initiative aims to address the lack of medical cannabis legislation in the state, highlighting the health benefits and the need for regulated access to medical marijuana.

Read More
The Minnesota Star Tribune

Wisconsin's Cannabis Market Grows Amid Regulatory Uncertainty

The Minnesota Star Tribune | Oct 15, 2024

While Minnesota's cannabis industry wades through regulations, Wisconsin's accelerates without many. A greater diversity of THC products is available for sale in Wisconsin, including some highly potent items.

Read More
Wisonsin Public Radio

Delta-8's Impact on Wisconsin's Marijuana Debate

Wisconsin Public Radio | Jun 17, 2024

Delta-8 THC products, derived from hemp, have surged in popularity in Wisconsin, existing in a legal "gray zone" due to the 2018 Farm Bill's legalization of hemp. While some consumers embrace these alternatives, concerns about their safety and regulation persist, prompting legislative discussions on potential bans and the future of cannabis legalization in the state.

Read More
View of Milwaukee, Wisconsin of the downtown river scene.State Capitol of Wisconsin, Madison.Sunflower field in southern Wisconsin.

STAY COMPLIANT

Marketing Your Wisconsin Dispensary

s of December 2024, Wisconsin has legalized the cultivation and marketing of hemp products under the 2018 Farm Bill, provided they contain no more than 0.3% delta-9 THC. This federal legislation permits the production and sale of hemp-derived products, including CBD and other cannabinoids, across the United States.

In Wisconsin, the Department of Agriculture, Trade and Consumer Protection (DATCP) previously managed the hemp program. However, starting January 1, 2022, hemp growers transitioned to the U.S. Department of Agriculture (USDA) for licensing and oversight. Consequently, DATCP no longer issues hemp grower licenses. WISCONSIN DATCP
Despite this transition, DATCP continues to enforce regulations concerning the sale and labeling of hemp products within the state. Businesses marketing hemp-derived products in Wisconsin must adhere to the following guidelines:

  • Truth-In-Labeling: Businesses must avoid making inaccurate claims about the content, quality, or origin of hemp or hemp products. The "Growing Opportunities Act" prohibits knowingly making such false statements.

  • Method of Sale: Hemp products must be sold in accordance with the method of sale requirements specified by Wisconsin Administrative Code Chapters ATCP 90 and ATCP 91, and NIST Handbook 130.

  • Recordkeeping: Businesses are required to maintain records of hemp transactions, including; total quantity of hemp purchased and sold, names and addresses of suppliers and customers, and documentation of THC content for each batch. These records must be kept for a minimum of three years.

  • Compliance with Federal Regulations: In addition to state requirements, businesses must adhere to federal regulations set by the USDA, which oversees hemp production standards, including THC content testing and reporting.

  • Regulatory Adherence: Dispensaries must comply with all applicable state laws and regulations, including those related to labeling, packaging, and product testing.

  • Marketing & Advertising: While specific advertising regulations for hemp products in Wisconsin are not detailed, businesses should ensure that all marketing materials; do not make unsubstantiated health claims and comply with federal guidelines set by the Food and Drug Administration (FDA) regarding the marketing of hemp-derived products.

  • Given the evolving nature of hemp regulations, it is advisable for businesses to consult with legal professionals to ensure full compliance with all applicable laws and regulations.

    Based on our BNCHMRK data top-performing dispensaries excel by building robust loyalty programs, with dataset averages showing a 55% opt-in rate for new customers. Success comes from maintaining high customer review rates above 4% for new customers, while achieving a 65% marketing opt-in rate through personalized communications. Creating distinctive brand positioning and optimizing customer experience are crucial differentiators in the market.

    Under Wisconsin law, Delta-8 THC products derived from hemp are legal to sell as long as they contain less than 0.3% Delta-9 THC by dry weight, in accordance with the 2018 Federal Farm Bill. However, all hemp-derived products must come from licensed hemp growers and processors registered with the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP). Retailers must maintain proper documentation showing the products' hemp origin and Delta-9 THC content. While Wisconsin does not currently have specific licensing requirements for Delta-8 retailers, products must include clear labeling with contents and warnings. Local municipalities may have additional restrictions on sales. All products must undergo testing to verify THC content and ensure they are free from contaminants.

    Our BNCHMRK data reveals successful dispensaries achieve a 56.9 average marketing efficiency ratio (MER) and maintain a $1.15 average cost per order (CPO). With an impressive 82% customer return rate, these results come from combining strategic local dispensary SEO optimization with targeted cannabis email marketing campaigns that drive consistent traffic growth.

    Look for an agency with proven cannabis industry experience, knowledge of the Wisconsin market, and a comprehensive dispensary marketing services. Check out our client results to see how we've helped dispensaries across the country to corner their market share through data-driven dispensary marketing.

    Recieve Exclusive Market Insights.