Eric Allred

About the author

Eric Allred is the Founder and Head of Product for The Cannabis Advertising Agency; in this role, Eric’s vision as founder sets the tone for how we work with clients, and his insatiable appetite for knowledge helps him quickly spot and master new opportunities in an ever-changing digital marketing landscape. He draws on years of experience in affiliate marketing to manage large-scale media budgets, scale campaigns in sustainable ways, and crack the code on what gets – and keeps – consumer attention. As a former seed-stage investor, he also understands how to evaluate business ecosystems, recognize and solve operational pain points, and identify unique marketing solutions. Eric is excited about the asymmetric opportunity to help stitch together the fragmented space of cannabis marketing.